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A team can “touch” $1M/month and still run chaotic accounts with weak governance, messy tracking, and inconsistent change control. To calculate ASUM in a way that actually signals trust, you need to define scope (managed vs advised), choose a time window, normalise everything into USD, and exclude local taxes, then interpret the number through the lens that matters: how responsibly that spend is being stewarded, not just how large it is.

PPC (Pay-Per-Click) advertising is one of the fastest-moving and most measurable areas of digital marketing. It offers a rewarding career for those who enjoy working with data and creativity simultaneously. Whether you are a recent graduate, a career changer, or a marketing assistant looking to specialise, the route to becoming a PPC professional is open to anyone with a curious …

The script checks all the entries in your accounts’ Google Ads change history installed at the MCC level. If a user changes outside of your list of ‘recognized’ users or your ‘domain’, you will get an alert via email. The alert mail contains the number of changes and a link to the Google Sheet that lists all changes by unrecognized …

Looking to run Performance Max campaigns on Google Ads? Be aware of the complexities and limited control and insights. Find out how to navigate these challenges in our latest article

Pay-per-click (PPC) marketing is the process of using paid advertising to drive traffic to your website. It is an excellent way for small business owners to get their name out there, build brand awareness, and generate leads. However, when it comes to PPC management, small businesses often find that there’s a little too much to learn too quickly. However, paid …

For businesses on a budget, or those within a particularly competitive niche, guerilla marketing is definitely worth considering.

Excellent content improves your Google content quality score which attracts more customers to your site and boost your Google ads.

Looking to build a career in PPC? This article explains the PPC career progression from junior and executive roles to senior leadership positions, covering responsibilities, skill requirements, and salary expectations in the UK and beyond.

You have to be honest with yourself; having to run PPC campaigns (especially nowadays) is the furthest thing from being simple. It used to be, but not anymore. Gone are the days when you could just set a budget, throw around some keywords, and then watch all the clicks just pour in. These days, PPC advertising feels more like navigating …

Power Hack – BigQuery for Google Ads This is a GitHub Repo of my favourite BigQuery queries for the native backfill with Google Ads. This project is designed to assist users in writing and executing SQL queries for Google BigQuery using TypeScript to help ChatGPT tweak your queries. You can easily create and modify queries for your Google Ads data, …

Digital marketers and AI may be doing the same job, but in very different ways. Here’s how AI enhances the human element in digital.

Social media has changed the way that businesses communicate with their customers. How will the right social media executive benefit you?

How can you find low competition keywords to give you the best ROI on your PPC campaigns? Here’s a short guide to get you started.

Do you need a leader to create and manage your digital marketing campaign? These are the project management skills you’re looking for.