Measuring PPC Expertise: The Role of Skills Tests in Hiring

The hiring landscape in digital marketing, particularly PPC, has evolved into a highly competitive arena. Recruiters and hiring managers are crucial in identifying and securing the best talent in paid media. As a digital recruiter, the importance and relevance of skills testing when hiring paid media experts was frequently questioned. The response was always the same: skills testing was vital. …

Blog Article
ClickTrain
October 2024
Blog Article
ClickTrain
October 2024

Power Hack – BigQuery for Google Ads

Power Hack – BigQuery for Google Ads This is a GitHub Repo of my favourite BigQuery queries for the native backfill with Google Ads. This project is designed to assist users in writing and executing SQL queries for Google BigQuery using TypeScript to help ChatGPT tweak your queries. You can easily create and modify queries for your Google Ads data, …

Read Full Post

A Comprehensive Guide to Understanding the Customer Journey Funnel

Discover how to guide your customers from awareness to advocacy with the comprehensive guide to the customer journey funnel. Learn how to strategically use PPC advertising to target your customers at every stage of the funnel and increase brand awareness, drive conversions, and grow your business. Read now!

Blog Article
ClickTrain
February 2023
Blog Article
ClickTrain
December 2022

Digital Marketers and AI: Friend or Foe?

Digital marketers and AI may be doing the same job, but in very different ways. Here’s how AI enhances the human element in digital.

Read Full Post

Why Conduct an Ad Evaluation in PPC Marketing

Accurate ad evaluation helps you streamline your PPC efforts, maximise your budget and get more from what you spend on ads.

Blog Article
ClickTrain
October 2022
Blog Article
ClickTrain
October 2022

What Should You Expect From Your Social Media Executive

Social media has changed the way that businesses communicate with their customers. How will the right social media executive benefit you?

Read Full Post

5 Critical Soft Skills for an Effective Digital Marketing Team

Whether you’re taking a critical look at your own digital marketing team or you’re choosing an agency to work with, you’ll no doubt be scouting for those elusive soft skills; intangible interpersonal skills and personality traits that dictate how effectively a person performs in their role.  What really makes a great marketing team? In order to be effective, a marketing …

Blog Article
ClickTrain
July 2022
Blog Article
ClickTrain
June 2022

3 Tips to Find Low Competition Keywords for PPC Success

How can you find low competition keywords to give you the best ROI on your PPC campaigns? Here’s a short guide to get you started.

Read Full Post

Exciting Email Marketing Trends: Interactive Emails

Here’s what you need to know about impactful email marketing trends and how they can be used to drive your business. 

Blog Article
ClickTrain
April 2022
Blog Article
ClickTrain
April 2022

Essential Marketing Project Management Skills

Do you need a leader to create and manage your digital marketing campaign? These are the project management skills you’re looking for.

Read Full Post

What Should You Be Doing in Digital Marketing in 2022?

The reality is that digital marketing in 2022 is all about the consumer. How will you make the most of your digital efforts in the upcoming months?

Blog Article
ClickTrain
March 2022
Blog Article
ClickTrain
March 2022

What Are The Top Trending PPC Tools In 2022?

We’re looking at trending PPC tools in 2022 to maximise your online presence and surge ahead of the competition.

Read Full Post

What is PPC in Marketing? How Does it Fit Into Your Business Growth Strategy?

What is PPC in marketing? How does it work with your existing systems? Is it necessary in the world of business today? Let’s find out.

Blog Article
ClickTrain
January 2022
Blog Article
ClickTrain
October 2024

Change History MCC Script for Agency Directors

The script checks all the entries in your accounts’ Google Ads change history installed at the MCC level. If a user changes outside of your list of ‘recognized’ users or your ‘domain’, you will get an alert via email. The alert mail contains the number of changes and a link to the Google Sheet that lists all changes by unrecognized …

Read Full Post

The Secret Sauce of PPC Success: Essential Soft Skills in PPC Specialists

Technical prowess alone isn’t enough to stand out in the shifting sands of Pay-Per-Click (PPC) advertising. The best-performing PPC specialists are not just number-crunchers or ad creators; they are masters of essential soft skills with the transformative power to set them apart.  Soft skills are not taught in school, nor are they essential learning for any particular profession. Yet they …

Blog Article
ClickTrain
September 2024
Blog Article
ClickTrain
February 2023

Maximising Ad Performance with Google’s Performance Max – A Solution with Potential Problems

Looking to run Performance Max campaigns on Google Ads? Be aware of the complexities and limited control and insights. Find out how to navigate these challenges in our latest article

Read Full Post

How Can AI In Digital Advertising Help You Maximise Business Results?

AI in digital advertising can take on many different forms, and the outcomes can lead to invigorating results for brands. 

Blog Article
ClickTrain
December 2022
Blog Article
ClickTrain
November 2022

Getting Started With PPC Management : Small Business Benefits

Pay-per-click (PPC) marketing is the process of using paid advertising to drive traffic to your website. It is an excellent way for small business owners to get their name out there, build brand awareness, and generate leads. However, when it comes to PPC management, small businesses often find that there’s a little too much to learn too quickly. However, paid …

Read Full Post

Customer Observation: The Golden Trend for Market Research

The information you gather from customer observation can then be used to improve not just one aspect of your business but multiple elements.

Blog Article
ClickTrain
October 2022
Blog Article
ClickTrain
September 2022

Which Businesses Should Be Using Growth / Guerilla Marketing?

For businesses on a budget, or those within a particularly competitive niche, guerilla marketing is definitely worth considering.

Read Full Post

ClickTrain Search Launches

ClickTrain launched the second product of its platform, ClickTrain Search, the publicly accessible tool that measures and benchmarks agencies on behalf of brands. ClickTrain’s AI is an AdTech optimisation tool that marketing agencies or brands use to improve their Google Ads accounts using account-specific modules. To enhance an agency’s public profile, one must link their Google Ads account to (at least) the …

Blog Article
ClickTrain
June 2022
Blog Article
ClickTrain
April 2022

Applying Google Content Quality Score to Your Landing Pages

Excellent content improves your Google content quality score which attracts more customers to your site and boost your Google ads. 

Read Full Post

Defining the Roles Within Your Marketing Team

Every business needs a winning marketing team. Find out why marketing team structure merits careful consideration.

Blog Article
ClickTrain
April 2022
Blog Article
ClickTrain
March 2022

What Do Top eCommerce Agencies Do Differently?

For brands to get any real traction with audiences today, it’s time to shift away from a solely traditional-media-focused marketing campaign to an eCommerce strategy. This not only exposes your company to a whole new target audience; it gives you the chance to expand your global footprint if so desired. But to actually enjoy the many benefits of this form …

Read Full Post

The Latest Online Digital Directories to List Your Site On

Online digital directories are becoming increasingly important to businesses, especially for marketing agencies who need to get found.

Blog Article
ClickTrain
March 2022
Blog Article
ClickTrain
February 2022

PPC Campaign Management: What Does a PPC Specialist Do?

Will your PPC ad win the bid among thousands of competitors launching campaigns? This article discusses successful PPC campaign management and what role the specialists play.

Read Full Post

The PPC Benchmark, to Hire the Best

Clicktrain Logo
Tailored Solutions
Looking for a Enterprise PPC solution for large agencies or an in-house team?
Menu
Login
Join PPC Talent
Search PPC Talent
Blog
PPC Monitoring Tool
About Us
Info
ClickTrain Marketing Platform LTD
Address: 265 269 Wimbledon
Park Rd, SW19 6NW, London
Compliance
Platform Terms and Conditions
Website Terms
Privacy Policy
Quick Links
PPC Freelancers
PPC Specialists
PPC Consultants
Google Ads Specialists
White Label Management
Copyright© ClickTrain, 2021. All rights reserved