Hashing Data First-Party Data to Upload to Google Ads
Hashing first-party data is an important step to protect user privacy when uploading data to…
Maximising Ad Performance with Google’s Performance Max – A Solution with Potential Problems
Looking to run Performance Max campaigns on Google Ads? Be aware of the complexities and…
A Comprehensive Guide to Understanding the Customer Journey Funnel
Discover how to guide your customers from awareness to advocacy with the comprehensive guide to…
Unlocking the Benefits of PPC AI Software
Unlock the potential of PPC AI Software and utilise powerful machine learning to maximize ROI…
Digital Marketers and AI: Friend or Foe?
Digital marketers and AI may be doing the same job, but in very different ways.…
How Can AI In Digital Advertising Help You Maximise Business Results?
AI in digital advertising can take on many different forms, and the outcomes can lead…
What to Look For in a Top Marketing Agency in Your City
If you are looking for a digital marketing agency to help promote your business, it…
Getting Started With PPC Management : Small Business Benefits
Pay-per-click (PPC) marketing is the process of using paid advertising to drive traffic to your…
Why Conduct an Ad Evaluation in PPC Marketing
Accurate ad evaluation helps you streamline your PPC efforts, maximise your budget and get more…
5 Ways to Lower Your CPC for Google Ads
There are several things that you can do to lower your cost per click (CPC)…
What Should You Expect From Your Social Media Executive
Social media has changed the way that businesses communicate with their customers. How will the…
Customer Observation: The Golden Trend for Market Research
The information you gather from customer observation can then be used to improve not just…
Why Should Your SEO and PPC Teams Work Together?
PPC and SEO are two sides of the same coin. Here’s why and how they…
Which Businesses Should Be Using Guerilla Marketing?
For businesses on a budget, or those within a particularly competitive niche, guerilla marketing is…
5 Critical Soft Skills for an Effective Digital Marketing Team
Whether you’re taking a critical look at your own digital marketing team or you’re choosing…
How to Ace the Google Ads Quality Score Formula
Find out what the Google Ads quality score is and how advertisers can achieve a…
3 Tips to Find Low Competition Keywords for PPC Success
How can you find low competition keywords to give you the best ROI on your…
ClickTrain Search Launches
ClickTrain launches the second product of its platform, ClickTrain Search, the publicly accessible tool that measures and…
Marketing Product Management vs. Product Marketing: What’s the Difference?
The shift in digital marketing trends has seen a keen focus on consumer-centric marketing product…
Applying Google Content Quality Score to Your Landing Pages
Excellent content improves your Google content quality score which attracts more customers to your site…
Exciting Email Marketing Trends: Interactive Emails
Here’s what you need to know about impactful email marketing trends and how they can…
You Can Align Sales and Marketing for Increased Revenue
How can you align sales and marketing, essential functions that seek to attract new customers,…
Essential Marketing Project Management Skills
Do you need a leader to create and manage your digital marketing campaign? These are…
Defining the Roles Within Your Marketing Team
Every business needs a winning marketing team. Find out why marketing team structure merits careful…
Beginner’s Guide: How to Do PPC Marketing Like a Pro
As the digital landscape continues to evolve, more and more companies are looking to specialists…
What Do Top eCommerce Agencies Do Differently?
For brands to get any real traction with audiences today, it’s time to shift away…
What Should You Be Doing in Digital Marketing in 2022?
The reality is that digital marketing in 2022 is all about the consumer. How will…
PPC Experts: How Much Does It Cost to Hire a Marketing Agency?
If you’re looking to optimise your marketing strategy, a digital marketing campaign is a priority…
What Are The Top Trending PPC Tools In 2022?
We’re looking at trending PPC tools in 2022 to maximise your online presence and surge…
The Latest Online Digital Directories to List Your Site On
Online digital directories are becoming increasingly important to businesses, especially for marketing agencies who need…
A Beginner’s Guide to Google Ad Auctions
If you’re using AdWords to drive traffic to your website, you may have wondered how…
PPC Campaign Management: What Does a PPC Specialist Do?
Will your PPC ad win the bid among thousands of competitors launching campaigns? This article…
What is PPC in Marketing? How Does it Fit Into Your Business Growth Strategy?
What is PPC in marketing? How does it work with your existing systems? Is it…