ClickTrain launches the second product of its platform, ClickTrain Search, the publicly accessible tool that measures and benchmarks agencies on behalf of brands. ClickTrain’s AI is an AdTech optimisation tool that marketing agencies or brands use to improve their Google Ads accounts using account-specific modules. To enhance an agency’s public profile, one must link their Google Ads account to (at least) the basic version of ClickTrain AI.
The AI studies human changes in the account, builds models to clone human behaviour, and then suggests changes to improve capacity and enable more strategic thinking, resulting in higher ROI for agencies and brands alike.
After linking their accounts, agencies can showcase a public listing featuring their niche industries and geographical areas of expertise. This is the “Similar Web” of AdTech.
ClickTrain’s mission addresses an issue their Founder has experienced over the last seven years working in the industry: agencies are willing to accept any brand and don’t play open cards about their strengths and weaknesses. The platform brings much-needed transparency and public showcasing of the best agencies based on their day-to-day efforts.
Andrew Bloch currently leads ClickTrain’s team as the Founder. Andrew’s background is in Performance Marketing, working with global brands across the US, Europe, and Africa. He has built and scaled a successful performance marketing agency, and he now shifts his focus to ClickTrain.
We believe that agencies should be more transparent. We built a performance agency only to realise that we needed a platform to scale. So we listened to our clients, our team, and our peers and created a hybrid SaaS marketplace intending to bring new levels of integrity and accountability. – Andrew Bloch
The platform will be able to better match brands with agencies. Further, using the AI tool, businesses can mimic and enhance a PPC agency’s decision-making power and combat rising CPCs (Costs Per Click).
PPC agencies that would like to benchmark their efforts publicly and build their reputation can sign up for ClickTrain Search.