ClickTrain Certification
Certify Excellence, Not Just Basics

Assessments

Search - Basic
Get hands-on with Google Ads by creating a mock account. Build and structure campaigns for residential and commercial audiences, set a target CPA, and conduct keyword research to refine your targeting. This beginner-level assessment will develop your foundational skills in campaign setup and keyword strategy.
Note: Fees apply for Freelancers + Agencies.

Search - Intermediate
Strengthen your ad copywriting skills by creating variations for client approval and setting up an A/B testing structure. Learn to explain your thought process and run tests to optimise ad performance. This intermediate assessment focuses on crafting persuasive ad copy and developing an effective testing framework.
Note: Fees apply for Freelancers + Agencies.

Search - Advanced
Master advanced Google Ads techniques by creating a DSA campaign and reporting on search terms. Set up a page feed with labels, create monthly reporting, and optimise using detailed performance insights. This advanced assessment is designed for those ready to tackle complex reporting and automation within Google Ads.
Note: Fees apply for Freelancers + Agencies.

Shopping - Basic
Start with a mock account and create a Standard Shopping Campaign focused on men’s fleeces in the UK. This beginner-level assessment is ideal for those looking to get familiar with Shopping Ads and product-based targeting in Google Ads.
Note: Fees apply for Freelancers + Agencies.

Shopping - Intermediate
Develop an advanced Shopping campaign strategy by building a PMax campaign with multiple asset groups and a branded Shopping campaign focused on men’s fleeces. This assessment emphasizes audience segmentation and brand-focused keyword targeting.
Note: Fees apply for Freelancers + Agencies.

Shopping - Advanced
Create a Dynamic Remarketing campaign targeting previous visitors to maximize re-engagement with product pages. This advanced assessment requires experience in remarketing and targeting techniques within Shopping Ads.
Note: Fees apply for Freelancers + Agencies.

Analytics - Basic
Get started with GTM and GA4 by setting up basic events like add-to-cart, checkout, and contract enquiry. This beginner-level assessment introduces foundational skills in event tracking and analytics setup for e-commerce.
Note: Fees apply for Freelancers + Agencies.

Analytics - Intermediate
Expand your analytics capabilities by implementing GA4 and Meta Ads tags for dynamic remarketing and event tracking. This intermediate assessment will enhance your skills in cross-platform tagging and remarketing setup.
Note: Fees apply for Freelancers + Agencies.

Analytics - Advanced
Implement advanced analytics with EU consent tags and build a BigQuery logger to track consent rates. This advanced-level assessment is tailored for those ready to work with consent compliance and data logging.
Note: Fees apply for Freelancers + Agencies.

Paid Social - Basic
Create a Mock Meta Ads Account and build Traffic campaigns for a men's fleece collection. Target UK users with broad outdoor interests, create multiple ad sets with audience variations, and design carousel ads showcasing different products.
Note: Fees apply for Freelancers + Agencies.

Paid Social - Intermediate
Build Conversion campaigns optimized for 'Add to Cart' with four unique audience segments. Create lead form ad variants and branded prospecting campaigns with brand safety measures. Present mock client reports showing performance analysis.
Note: Fees apply for Freelancers + Agencies.

Paid Social - Advanced
Master Dynamic Product Ads (DPA) for remarketing with catalogue integration. Set up Commerce Manager, implement pixel tracking, configure ROAS targets, and demonstrate advanced event tracking with Meta Pixel Helper validation.
Note: Fees apply for Freelancers + Agencies.

OUR MISSION
To keep Performance Agencies on track
with Certified. Skills-tested. Ready to perform Performance Marketing Talent.
Our integrated approach:
- Profile screening and experience review.
- Mandatory KYC and right-to-work checks before any engagement.
- Optional but recommended skills testing in specific performance marketing disciplines.
- Expert Marketplace: £199 / month + 10% success fee.
- Full-time Marketplace: £399 / month + custom success fee (partner discounts may apply).
- In-house Talent (UK brands): 20% success fee, no subscription.
- C-level Talent: 25% success fee, no subscription.
- Contractors set hourly or day rates.
- Full-time professionals set salary expectations.
- Founders or consultants may set minimum retainers.
- Expert Marketplace: Contracts are between the client and contractor.
- Full-time Marketplace, In-house, and C-level: ClickTrain manages contracts and fees.
- Payroll (AOR / EOR): ClickTrain handles employment, payroll, tax, and compliance.
- AOR Payroll (£199 / head / mo): Fixed-term or flexible contracts in South Africa.
- EOR Payroll (£299 / head / mo): Long-term employment with full compliance, payroll, HR, and tax in South Africa.