Calculate how an account or group of campaigns are pacing throughout the month and their likelihood to spend the given budget.

Bid in a Supervised manner whilst building confidence to unlock machine learning models that consider key metrics outside of CPA alone.

Segment your account into sections that allow each module to focus on specific types of campaigns to build more effective models.

Shift traffic between match type specific ad groups to enhance performance and improve query to keyword match rates.

Change bid modifiers on campaigns to balance the distribution of traffic between the device - desktop, mobile and tablet.

Change bids at ad groups level based on a unique set of parameters configured ideally from a labelled feed.

Change bids on keywords based on a unique set of parameters configured for their relevant groups.

Monitor your entire MCC of accounts for disapprovals and get a daily summary of any new disapprovals.

Monitor all URLs within your accounts and correctly URL errors in an efficient manner.

Schedule modules to run on various schedules or plan once-off events. Plan your month ahead and implement changes at a frequency that suits the size of the account. 

Find terms that should be added as negatives or new keyword opportunities.