Real-World Applications

Address Key Business Challenges

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Staff Training

Monitor Junior PPC and identify skills gaps and areas that need training.

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Client Resourcing

Ensure your PPC team's time is spread effectively across their portfolio of clients.

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Agency M&A

Evaluate the effectiveness of an Agency and influence the multiplier used in an M&A scenario.

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Client Pitches

Audit potential new clients and gauge their recent efforts in managing their ads accounts.

Key Features

A PPC resource monitoring tool to help identify resourcing blind spots and support the effectiveness of your PPC management.

Predictive Hours

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Account Hours

Listening to API changes, our smart Algo predicts how much time is spent on each account.

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Interactions

Learn about each change made in your Ad account, gaining an understanding of your team, Google, and any 3rd Party solutions that are making changes in your account.

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Account Activity

Investigate how often changes are made per account and ensure adequate activity is happening.

Session Breakdown

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Time spent on Tasks

See how much time your team spends on each activity and task.

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Staff Activity

See the pattern of how regularly specific tasks are completed to identify areas of training or possible automation opportunities.

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Commentary

Get a summary of a group of changes and view an opinion on what a group of changes could likely be used to achieve.

Reporting

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Resource Management

Allocate a set number of hours to each Account and pace towards usage of those hours.

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Neglected Accounts

Identify neglected accounts under your management to ensure that resources actively manage each account.

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Neglected Sectors

Identify neglected sectors on your accounts, and learn if things like Ad Copy haven't been updated regularly or if budget management is being neglected.

How does the algorithm work?
Manual Assessments + API Activity + Customer Reviews = Rankings
Verified Agency Listing
ButterFish Agency
Google Partner: Premier
250 Reviews
Review Star IconReview Star IconReview Star IconReview Star IconReview Star Icon5.0
60 Windsor Avenue London, United Kingdom
ButterFish at the forefront of digital advertising innovation, empowering brands with a new generation of certified PPC specialists. As pioneers in digital marketing, our team goes beyond traditional certifications to deliver industry-specific expertise that elevates campaigns to new heights. Whether you need a cutting-edge PPC strategist, an insightful marketing analyst, or a creative content architect.
Platforms
Industries
Tools
Monitored by ClickTrainSample Data – Connect to Verify
Coming soonGlobal Ranking
AgencyManagement Fees
Key Agency Insights
Activity Score
70%
Intensely Active
Ad Spend Under Management +$600K annually
Active Specialists
5
5 verified specialists
Passed Skills Assessments
4
4 passed assessments
PPCListenr
Real-time Insights

By monitoring recent activity in your Google Ads account, we can ensure our algorithm is updated with current data.

PPC Laptop

Choose Your Asum

Think Strava for Performance Agencies


Lite

Unlimited accounts
Enhanced Job Ads
Multi-MCC support
Redacted, public data
Ad Spend Under Management Report*
Industry Benchmarks*
Country Benchmarks*
Channel Benchmarks*
Free

Connect via Google Ads API

Connect via Google Ads API (attribution required)

Partner

Everything in Pro
Skills Test Your Team
Full public agency profile
Increased Gen-AI Signals for SEO
100% Public profile
Increased credibility
£99 per month+ 10% success fee
*Minimum £1,500 success fee per client win. Success fees capped to 12 months.

Connect via Google Ads API (attribution required)

Still got questions?
An innovative way to manage Performance Marketing Talent
How are Performance Marketing Specialists on ClickTrain verified?
All talent on ClickTrain goes through a multi-layer verification process, including:
  • Profile screening and experience review.
  • Mandatory KYC and right-to-work checks before any engagement.
  • Optional but recommended skills testing in specific performance marketing disciplines.
What does it cost to hire talent on ClickTrain?
Pricing is modular. Start with the base engagement, then stack the Academy layer you want.

Building blocks (per head, per month):
  • Payroll: £299. Sourcing, EOR, contracts, taxes, HR support. The foundation under every full-time hire.
  • + Skills Academy: £200. Skill-tested talent, weekly live training, 1:1 mentor, 3-month money-back guarantee.
  • + Leadership Academy: £150. Senior strategist who owns performance and mentors junior talent. Requires Skills Academy. Extends the guarantee to 6 months.
  • AOR (Flex): Custom. Fractional access to Academy talent, scoped to your usage.
Common configurations:
  • Operator (Payroll): £299, fast, compliant resourcing when you already know the talent.
  • Specialist (Payroll + Skills Academy): £499, skill-tested, continuously developed talent (default tier).
  • Principal (Payroll + Skills Academy + Leadership Academy): £649, senior strategist with a 6-month money-back guarantee.
  • Flex (AOR, optionally + Skills Academy): Custom, fractional Academy talent on demand.
Free until you hire.
How much does a Performance Marketing Specialist charge?
Talent set their own pricing based on experience and role type:
  • Contractors set hourly or day rates.
  • Full-time professionals set salary expectations.
  • Founders or consultants may set minimum retainers.
ClickTrain does not fix talent pricing, we focus on verification, matching, and delivery quality.
Is it free to join ClickTrain as talent?
Yes. Freelancers and employees can join for free with a restricted profile. Paid verification and visibility features are unlocked when agencies or partners engage, not upfront. Talent who pass skills testing into the Specialist or Strategist tier are enrolled in ClickTrain Academy for ongoing training and tier re-grading.
What are the benefits of completing skills assessments?
Skill-Tested Hiring ranks higher in matching, gets shortlisted faster, is eligible for the Specialist and Strategist tiers (and the 6-month guarantee on Strategist), and can command stronger rates due to verified credibility. For clients, this reduces hiring risk and speeds up decisions.
How does ClickTrain ensure quality after hiring?
Beyond verification, ClickTrain supports ongoing quality through client feedback loops, talent performance reviews, and partner oversight for full-time and payroll hires. This ensures talent continues to deliver what was agreed.
What if I need to replace a specialist?
If a hire isn't the right fit, we support a replacement search. Subscriptions remain active during the search so the seat keeps moving. On the Strategist tier, the 6-month money-back guarantee covers our fees if the role doesn't work out. Our priority is successful, long-term matches.
How do contracts and billing work?
  • Operator, Specialist, Strategist: ClickTrain handles sourcing, employment, payroll, tax, local contracts, and HR support. Billed per head per month.
  • Flex: Bespoke subscription and platform take, scoped to your usage.
A payroll deposit is required 7 days before start. You're only billed once you hire.
How does payroll and compliance work?
All tiers (Operator, Specialist, Strategist, Flex) include EOR/payroll, local contracts and compliance, payroll and taxes, and HR support, bundled into the per-head subscription. ClickTrain operates in Tier 1 markets (United Kingdom) and Tier 2 markets (South Africa, Argentina), so you can hire across regions without setting up local entities.
How does ClickTrain make money?
ClickTrain earns revenue through per-head monthly subscriptions across the Operator, Specialist, and Strategist tiers; Flex platform take on fractional engagements; and partner or training subscriptions. We're only paid once you hire, so incentives stay aligned with successful matches.
Can I upgrade or change my plan later?
Yes. You can move between tiers (Operator, Specialist, Strategist, Flex) or add Partner services as your hiring needs evolve. Skill-tested talent at the Specialist or Strategist tier can be re-graded annually through ClickTrain Academy.
What is Asum?
Asum is ClickTrain's internal scoring system that evaluates agencies based on account activity, accounts per specialist, sentiment, and overall marketplace signals. A higher Asum can unlock partner benefits such as priority access to top talent, faster shortlisting, and preferential rates across the tiered subscriptions.
Who sets the rates for talent on ClickTrain?
Talent sets their own rates on ClickTrain. Contractors choose their hourly or day rates, while full-time professionals set their salary expectations. ClickTrain does not dictate pricing, instead, we focus on verification, skills testing, and matching so businesses can make informed hiring decisions based on value, not guesswork.
Testimonials
Hear what others are saying about us
"We struggled for a long time to find experienced and good staff for the agency. The core issue seemed to have always been the vetting process - that they actually have the skills they claimed to have. ClickTrain eliminated this issue for us. Yes, it definitely feels 'more expensive' than hiring yourself, but the opportunity costs I wasted trying to hire myself probably are much higher by far. The process was smooth, Tyler and Andrew were very professional and friendly, and they were very patient with my needs because I did pivot on my specs and a few candidates. Apologies for that by the way! :-) When we hire again, I'll definitely be using ClickTrain!"
Jeremy Young
Founder - Young & Digital
5.0
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"Had a great experience working with Tyler. She was super responsive, clear throughout the process, and kept me updated at every stage, so I always knew what was going on. She made the whole experience feel smooth, well-managed, and genuinely stress-free…and I ended up getting the job! Couldn’t recommend her more 😀"
Chloe Ma
Paid Search Specialist
5.0
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"Lovely team at Click Train who help facilitate relationships with freelance clients. I have gained a new monthly retainer client through them and the whole process has been plain sailing. The skills testing they offer (while it requires a lot of time to undertake) is a great way to validate your knowledge so they can confidently put you in front of clients. Overall really happy with the service and team."
Caitlin Anderson
PPC Freelancer
5.0
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"ClickTrain's insights are incredibly helpful for managing campaigns, especially with their Account Listenr and Insights tool. It's been a game-changer in identifying at-risk accounts while also ensuring staff accountability. From a partnership perspective, our agency has secured a few accounts from our partnership with ClickTrain in less than 2 months. If you're looking for a reliable platform to enhance ad performance and a trustworthy agency partner, I'd highly recommend ClickTrain."
Will King
Founder - Get Moving
5.0
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"The ClickTrain team were seamless in finding matching us with a freelancer, organising interviews and mediating the negotiations between us. This was our first time using a PPC freelancer so we were relatively in the dark about the process but they helped us all the way. Would definitely recommend."
Tom Green
Founder - Verticode
5.0
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"Joining the ClickTrain PPC Talent platform helped me secure the perfect PPC position, and I cannot thank them enough. Everything from onboarding to landing a job with a company that needs your skills is smooth and straightforward. In less than 3 months, they guided me to the perfect PPC role that required my level of expertise and experience. Thank you ClickTrain!"
Slindo Ngubane
Freelancer
5.0
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"ClickTrain matched me with a a perfect client, and were very helpful and hands-on during the lead up to working with them. I strongly recommend ClickTrain to all PPC / performance marketing professionals!"
Chris Johnson
Founder - Harmonic Edge
5.0
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"My time working with ClickTrain had been seamless. From the onboarding to ongoing support. Andrew always finds the time to help with troubleshooting and brainstorming, making it feel like an extension to the team rather than the middleman. My experience has made me positive that there is still much more to come based on the work ethic and the added value!."
Nikita Bramwell
Founder - Bramdt Marketing
5.0
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"Excellent platform and great support. Highly recommend it."
Andy Mills
Head of PPC - Pixated
5.0
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"ClickTrain provided exceptional service by matching key palyers to our project needs. Their team are highly supportive, making the entire process seamless and efficient."
Justin Thomas
Owner - CRKLR
5.0
"Helped me build my client base and introduce me to businesses who needed my expertise. A seamless process!"
Chris Nightingale
Director - Can-Do Digital Marketing Ltd
5.0
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"Historically the team was skilled in SEO and wanted to growth their PPC Capabilities. ClickTrain helped with internal restructuring to cater for a broader PPC offering the goal was to create an integrated approach between SEO and PPC offerings."
Hannah Thorpe
Managing Director - Verkeer
5.0
"Andrew (Founder of ClickTrain) knows more about Paid, AI and Technology in this industry than almost anyone else I ve met in the last decade."
Chris Simmance
The Agency Coach - The OMG Center
5.0
"ClickTrain matched us to the right Freelancer and worked with in our budget restraints. As an early stage startup this was crucial to our context."
Chris Ansara
Founder & CEO - Docstribute
5.0
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