Social media has changed the way that brands and businesses communicate with their customers. It’s now one of the best ways to get your message out there, and it can be a very effective way of reaching new people or encouraging repeat customers. However, social is still an ever-changing landscape, so it’s important to have a social media executive who understands the latest trends and techniques to ensure maximum exposure for your brand.
Interesting and engaging content, always
Social media is all about content consumption – in whatever form it takes. Conceptualising and generating quality, relevant content is paramount, but they can’t be a copycat.
They will think about what makes your brand unique and stand out from the crowd and then use that to drive your content strategy. Be sure that they have the necessary communication skills to engage with various departments within your organisation to get a holistic view of what everyone needs from social channels.
It’s likely they’ll experiment with different styles of writing, images and video formats until they find one that fits your audience best. If it doesn’t work out, they will determine that pretty early on and adjust the sails.
Development of detailed social media plans and strategies
A social media executive should create detailed social media plans and strategies. This will help to ensure that their efforts help the business get more engagement, shares and likes on their content. The high-level details in your social media plan should include:
- Detailed content calendars for each platform (website/blog)
- Specific strategies for each campaign (sales promotions/marketing campaigns)
- A clear understanding of how you want people to interact with your brand’s posts (likes/shares etc.)
Detailed analysis reports on the performance of the campaign
You should expect your social media executive to provide detailed analysis reports on the performance of the campaign, including:
- The number of impressions (total times people have seen your content)
- The number of unique impressions (total unique users who saw your content)
- The number of engagements (people who interacted with your content, such as liking a post or commenting in response to it)
These foundation metrics will help you understand how far-reaching and successful the campaign was. The data collected from these metrics can then be used by you or the social media executive to improve future campaigns.
Develop separate strategies for each platform
When it comes to growing your business, you’ll need to have separate strategies for each social media platform. Each platform has a different audience and feature set, so it is essential to know what these are and how you can use them to your advantage.
For instance, Facebook is the most popular platform for connecting with customers, but Instagram has more engagement rates than any other social media platform. So if you want more engagement from your followers and readership, then Instagram may be a better choice for you! Alternatively, LinkedIn is the King of the B2B space, so your social media exec will select the best channel(s) for their desired audience.
Quality output on time every day
One key thing you should expect from your social media executive is quality output on time daily. Social media is a fast-paced industry, and if you want to be successful, you need someone who can produce high-quality posts and content in an efficient manner. This will allow you to maximize your reach through social media platforms, while still maintaining the quality of your brand’s online presence.
Social media allows you to reach a much wider audience.
Social media is a great way to reach out to your target audience. Because of the sheer amount of people using social platforms like Facebook and Twitter, it’s easy to find new followers and get the word out about your business or product. You can also target specific groups of people—for example, if you run an eCommerce store selling hand-knitted sweaters in Iceland, you may want to focus on finding more influencers who love knitting and fashion.
Stepping into Social?
The bottom line is that if you want to engage with your audience and achieve results, then you need a social media executive. They can help you create content for social media platforms, engage with customers on every platform and give advice on which platform to focus on most. They will also add value to your marketing team by assessing their ad campaigns’ performance and unpacking your audience’s demographics and interests.
Social media is going nowhere and should already be a part of your digital marketing strategy. Do you have the in-house skills to get the most out of your social media efforts? Or do you need to source a qualified, reputable agency?