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PPC is a global discipline, but the way roles are structured, campaigns are run, and performance is measured can vary significantly by country. This guide compares PPC roles in the UK and South Africa, highlighting differences in market maturity, career progression, salary expectations, and skill focus, helping both candidates and hiring managers make informed decisions.

Digital marketing is a big world, but there’s one acronym every business owner hears sooner or later: PPC. Pay-per-click advertising has become a cornerstone for driving traffic, generating leads, and fostering business growth. Yes, PPC is one of the most effective ways to achieve rapid visibility online, but the key to success lies in strategic management. But here’s the thing: …

In the ever-changing landscape of Google Ads management, optimising ad performance is crucial for maximising return on investment. One of the all-time go-to strategies for refining your Google Ads campaign messaging is split testing, also known as A/B testing. However, how we do this has become less straightforward over the years, particularly with the introduction of Responsive Search Ads (RSAs) …

Unlock the potential of PPC AI Software and utilise powerful machine learning to maximize ROI and reduce CPC.

There are several things that you can do to lower your cost per click (CPC) to make sure that your ads don’t get bumped off the first page.

Find out what the Google Ads quality score is and how advertisers can achieve a perfect 10 for every PPC campaign.

How can you align sales and marketing, essential functions that seek to attract new customers, build relations and then boost profits?

PPC advertising is one of the most controllable and measurable ways to acquire customers online. For startups, however, deciding who should manage these campaigns can be a strategic challenge.  This article examines the distinctions between PPC freelancers and agencies, detailing what each option typically offers, their respective strengths and limitations, and the situations in which they are best suited. Like …

Soft skills, which are sometimes translated as people skills or interpersonal skills, are important for building relationships, maintaining a productive workplace, and fostering a good team culture. In today’s competitive landscape, mastering these skills is no longer a ‘nice to have’, but a necessity for personal and business success. Whether you’re an individual seeking professional growth or a business owner …

Hashing first-party data is important in protecting user privacy when uploading data to Google Customer Match. Here’s a step-by-step guide on how to hash first-party data inside Microsoft Excel and get ready to upload it to Google Customer Match. Here is the link to the Google Official Template Step 1: Prepare Your First-Party Data Before you begin hashing your data, …

If you are looking for a digital marketing agency to help promote your business, hiring one who can provide you with the services you need is essential. Here are some things that should be considered when hiring a top marketing agency in your city: Testimonials and A Solid Reputation Testimonials are your first stop when you’re looking to hire an …

PPC and SEO are two sides of the same coin. Here’s why and how they should work together for an effective digital marketing strategy.

The shift in digital marketing trends has seen a keen focus on consumer-centric marketing product management. Let’s take a closer look.

As the digital landscape continues to evolve, more and more companies are looking to specialists who can tailor a marketing strategy that reaches a targeted audience – without exceeding budgets. PPC marketing meets this need.  It’s a scalable online marketing model that provides a cost-effective solution for businesses of all sizes. But it can only be effective if it’s done …