Blog

The hiring landscape in digital marketing, particularly PPC, has evolved into a highly competitive arena. Recruiters and hiring managers are crucial in identifying and securing the best talent in paid media. As a digital recruiter, the importance and relevance of skills testing when hiring paid media experts was frequently questioned. The response was always the same: skills testing was vital. …

Discover how to guide your customers from awareness to advocacy with the comprehensive guide to the customer journey funnel. Learn how to strategically use PPC advertising to target your customers at every stage of the funnel and increase brand awareness, drive conversions, and grow your business. Read now!

Accurate ad evaluation helps you streamline your PPC efforts, maximise your budget and get more from what you spend on ads.

Whether you’re taking a critical look at your own digital marketing team or you’re choosing an agency to work with, you’ll no doubt be scouting for those elusive soft skills; intangible interpersonal skills and personality traits that dictate how effectively a person performs in their role.  What really makes a great marketing team? In order to be effective, a marketing …

Here’s what you need to know about impactful email marketing trends and how they can be used to drive your business. 

The reality is that digital marketing in 2022 is all about the consumer. How will you make the most of your digital efforts in the upcoming months?

What is PPC in marketing? How does it work with your existing systems? Is it necessary in the world of business today? Let’s find out.

Technical prowess alone isn’t enough to stand out in the shifting sands of Pay-Per-Click (PPC) advertising. The best-performing PPC specialists are not just number-crunchers or ad creators; they are masters of essential soft skills with the transformative power to set them apart.  Soft skills are not taught in school, nor are they essential learning for any particular profession. Yet they …

AI in digital advertising can take on many different forms, and the outcomes can lead to invigorating results for brands. 

The information you gather from customer observation can then be used to improve not just one aspect of your business but multiple elements.

ClickTrain launched the second product of its platform, ClickTrain Search, the publicly accessible tool that measures and benchmarks agencies on behalf of brands. ClickTrain’s AI is an AdTech optimisation tool that marketing agencies or brands use to improve their Google Ads accounts using account-specific modules. To enhance an agency’s public profile, one must link their Google Ads account to (at least) the …

Every business needs a winning marketing team. Find out why marketing team structure merits careful consideration.

Online digital directories are becoming increasingly important to businesses, especially for marketing agencies who need to get found.