Paid search expert turned well-rounded performance media specialist. Five years dedicated to mastering paid social and programmatic media buying. Passionate about crafting marketing personas, leveraging platform technology, and setting up accounts for peak performance.

I am a Paid Media Specialist with 7+ years of experience in Google Ads and social media, known for delivering ROI-driven campaigns, advocating for ethical marketing, and mentoring future marketers.

An MBA graduate specialising in customer behaviour research and analysis. Currently obsessed with digital consumer research, including customer journeys, user interactions, media platform analysis, online behaviour and content consumption. Experienced in traditional market research, covering customer experience, customer satisfaction, brand studies and return on marketing investment studies.