Week 1Live
What's actually changing
DSA vs AI Max: what maps to what - dynamic ad targets → final URL expansion, page feeds, keywordless matching - what disappears, and what you gain.
5-week August live intensive · £99Google is retiring DSA
Google is retiring DSA
Migrate to AI Max ahead of schedule.
New DSA creation ends January 2027; Google starts auto-migrating everyone to AI Max in February 2027. Across five weeks this August - four live sessions with Charlotte plus a practical week - you'll leave with your accounts migrated, not just a plan.
100% live, taught by a working practitioner · billed once · starts 4 August 2026
Taught live by Charlotte Osborne
$15M+ ad spend managed · Google Track
The deadline
This one isn't fake scarcity - it's Google's calendar
Anyone still on DSA gets force-migrated on Google's terms. The window to move on your terms - keeping the control you want - is now.
Now
August 2026
Original date
September 2026
Then
January 2027
Deadline
February 2027
You migrate on your own terms in this intensive - while DSA is still live and the calls are yours
Google's original auto-migration date for eligible DSA and campaign-level broad match campaigns
ExtendedPushed back to February 2027 - but it's still coming, so it pays to migrate on your terms first.
New DSA creation ends - you can no longer build fresh DSA campaigns
Automatic migration to AI Max now begins - Google moves eligible campaigns to its defaults
Auto-migration means Google restructures your DSA campaigns into AI Max for you - on its defaults, not yours. Migrate first and you keep the brand controls, URL rules and targeting decisions in your hands.
The five weeks
Five weeks in August with Charlotte
Every week is live - show up, bring your accounts, ask questions in the room. You leave each session having done the work, not watched a recording of it.
Week 2Live
Audit & migration plan
Inventory your DSA campaigns, then weigh your options - migrate to AI Max, rebuild, or move into Performance Max page feeds. Make the structure calls and avoid cannibalising your existing search.
Week 3Live
Build with control
AI Max setup live: brand controls, URL inclusions/exclusions, locations of interest, asset optimisation and negatives - plus search term & asset reporting and how to steer it.
Week 4Practical · no session
Practical homework
No live session this week. Apply the migration to your own accounts at your own pace, and bring what you find to the final session.
Week 5LiveExtended session
Course conclusion & Q&A
An extended closing session: review the results of your migration, draw your conclusions, and get your questions answered - including when to hold DSA until the deadline vs cut over now.
Live timetable
5 weeks this August
Four live sessions across five weeks - Week 4 is practical, and the final session is extended. Pick your country to see the times in your local timezone.
Show times for
Local time · United Kingdom (BST)
| Week | Session | Day | Date | United Kingdom (BST) |
|---|---|---|---|---|
| Week 1 | What's actually changing | Tuesday | 4 Aug 2026 | 17:00 |
| Week 2 | Audit & migration plan | Tuesday | 11 Aug 2026 | 17:00 |
| Week 3 | Build with control | Tuesday | 18 Aug 2026 | 17:00 |
| Week 4 | Practical homework (no live session) | Practical | Week of 24 Aug | - |
| Week 5 | Course conclusion & Q&A | Monday | 31 Aug 2026 | 17:00 |
Live sessions run every week except the practical week. Can't make one? Each session is recorded for enrolled attendees, with 30-day access.
The format
100% live - never pre-recorded
100%
Live, never recorded first
Every session is taught live - you bring your accounts and do the work in the room, not after.
5
Weeks in August
Four live sessions across five weeks plus a practical week - taught by Charlotte, designed to fit around a full-time job.
30d
Recording access
Can't make a week? Each session is recorded for enrolled attendees, with 30-day access.
No pre-recorded modules - you learn by doing the migration live, alongside Charlotte and the rest of the cohort. See the timetable for session dates.
Pricing
One seat, one price
Five weeks in August with Charlotte - four live sessions plus a practical week. No payment plan, no tiers - £99, billed once.
5-week August intensive
DSA to AI Max migration, taught live by Charlotte
£99billed once
One seat · 5 weeks · 4 live sessions + a practical week
- ✓Four live sessions across five weeks with Charlotte
- ✓Migrate your own live accounts in the room
- ✓Session recordings, 30-day access
- ✓Brand controls, URL rules & reporting, done with you
£99 one-off, GBP, excl. VAT, billed upfront. This intensive does not include a certificate - the skills-assessed ClickTrain certification is reserved for the full six-month tracks.
What comes next
This is a 5-week intensive. The full Academy is the next six months.
When you're ready to go deep, PPC Max Advanced takes you across Search, Shopping and Performance Max - or take the Performance Pass for every course, Meta & Google.
FAQ
Questions, answered
Can't find what you're looking for? Get in touch and we'll come back to you within one business day.
Google is retiring Dynamic Search Ads on its own timeline: new DSA creation ends in January 2027, and automatic migration to AI Max begins in February 2027. This intensive runs in August 2026 so you move on your terms before that auto-migration happens.
Yes - this is built for people running live DSA or search budgets right now. We migrate your real accounts during the sessions, so you need active campaigns (and access to the ad account) to get the most from it.
It's a £99 one-off. If it's not right for you, email us before the first live session and we'll refund you in full.
Sessions run at attendee-friendly hours and times are shown in UK time. If your country isn't listed when you reserve, pick the closest timezone or ask us and we'll confirm your exact local times.
This is a 5-week intensive. The full ClickTrain Academy is the next six months - PPC Max Advanced across Search, Shopping and Performance Max, or the Performance Pass for every course across Meta and Google.
No - this intensive is about migrating your accounts, not earning a credential. The skills-assessed ClickTrain Academy certification is reserved for the full six-month tracks.
5-week August live intensive · £99
Migrate before Google does it for you
New DSA creation ends January 2027. Reserve your seat and leave this August with your accounts moved to AI Max - on your terms.