- ✓16+ years in paid search
- ✓$15M+ ad spend managed on lead generation
- ✓Specialism: Trains freelancers, in-house and agency specialists
Live Performance Marketing Training Everyone else sells tactics.
Everyone else sells tactics.
We build careers
Our Academy is 100% live weekly - never pre-recorded.
Train every week alongside the practitioners who actually run the ads, so your skills move as fast as Google and Meta do.
Free · quiz ~5 minutes · get your skill score and two course matches.
Instructors: Charlotte, Andrew & Keith
$100M+ in ad spend managed by the people teaching you
$100M+
Ad spend managed by faculty
100%
Live, never pre-recorded
3
Expert instructors
Aug 2026
First cohort launches
For agencies
Built to scale global agencies
ClickTrain Academy helps independent agencies build the talent capacity they need - to hire, develop and retain high-performing practitioners as paid media keeps changing.
Talk to us about your team- 01Build the pipeline
Turn junior hires into billable Performance Marketing talent on a live, structured programme.
- 02Grow capacity
Add senior thinking across Google and Meta without slowing down delivery.
- 03Retain your talent
Give people a clear path from fundamentals to leadership, so they stay and grow.
Every quarter a team doesn't retrain, the gap to the platforms widens - and the cost of catching up grows with it.
The instructors
Learn from people who run paid media every day
Every session is taught by a working practitioner. They bring live accounts, real budgets and the decisions they made this week - not slides from three years ago.
- ✓10+ years running paid media in-house and agency-side
- ✓$65M+ ad spend managed across Marketplaces and eCommerce
- ✓Specialism: marketplace strategy & agency growth
- ✓5+ years across Meta, TikTok and Pinterest
- ✓$20M+ ad spend managed on Meta across B2C businesses
- ✓Specialism: paid social full-funnel & creative strategy
Course tracks
Pick your channel. Master it in two stages.
We launch in 2026 with Andromeda Foundations for Meta and PPC Max Advanced for Google, plus the always-on Leadership Roundtables. Each channel's second stage, and Build a Performance Agency, follow in 2027. Every course runs six months.
2026Available now
2027Coming soon
MetaPaid Social and Creative Strategy · with KeithLaunching August
Andromeda Foundations
Build Meta campaigns from scratch - account structure, audiences, pixel & Conversions API, and reading the metrics that matter.
Coming 2027
Andromeda Advanced
Creative testing at scale, Advantage+ & automation, incrementality, and scaling spend without losing efficiency.
GoogleSearch, Shopping & PMax · with CharlotteLaunching August
PPC Max Advanced
Bidding, scripts, automation and full-funnel strategy across Search, Shopping and Performance Max.
Coming 2027
Search AI Foundations
Build a paid-search account from scratch - structure, keywords, match types and conversion tracking, the right way.
LeadershipCapstone · with AndrewAlways on
Leadership Roundtables
A weekly live roundtable for Heads of Paid and agency founders - running teams, workflows & SOPs, positioning, pricing and the operating model to scale. Plus guest speakers from leading agencies and in-house teams.
Sneak peekA glimpse of the 2026-27 sessions
Search AI Foundations
- Building your first Search campaign
- Commercial foundations & unit economics
- How to write compelling ad copy
- The 3-phase optimisation framework
PPC Max Advanced
- The Google auction & Ad Rank in depth
- Performance Max strategy & signals
- Testing framework & Google Ads Experiments
- Meta campaign structure & Advantage+
Leadership
- A players - the 2× hires
- Onboarding for success
- Delegated authority
- When to hire a ‘B team’
How we compareWe don't sell courses.
We don't sell courses.
We don't sell subscriptions.
We get you hired.
On-demand courses Watch and self-teach | ClickTrain Live practitioner-led cohorts Get trained, certified, and hired | Influencer communities Learn to freelance | |
|---|---|---|---|
| Live, never pre-recorded | ✕Pre-recorded | ✓Every week | ~Live, but ad hoc |
| Top instructors without the hype | ~Individuals | ✓A team of top practitioners | ~Influencer(s) |
| Curriculum updates | ✕Goes stale fast | ✓In real time (built for algo updates) | ~Updated periodically |
| Live Q&A | ✕None | ✓Every session | ~Ad hoc |
| Claude Skills for Paid Media | ✕Not included | ✓Included + updated | ✕Not included |
| Verified Skills Assessments & Certifications | ✕No skills testing | ✓Manual & human-marked | ~Multiple-choice quiz |
| Structured path to leadership | ✕None | ✓Clear progression | ✕None |
| Post-graduation | ✕None | ✓World-class opportunities | ✕None |
| We keep you on track | ✕You're on your own | ✓WhatsApp nudges if you fall behind | ✕Post if you're stuck |
| Ongoing support: HR & career guidance | ✕None | ✓HR + career guidance | ~Community chat only |
| You get paid: real payroll, not just lessons | ✕You pay them | ✓Global payroll | ✕You pay them |
| Cost to you | ✕$49 one-off | ✓Free, sponsored for in-market talent | ✕$99–$149 / month |
Platform certifications (Google Skillshop, Meta Blueprint) prove you watched the videos. Courses and communities sell you the lessons. ClickTrain trains you weekly, and opens the door to global opportunities.
Powered by Claude
Claude Skills for Paid Media
Every course unlocks a set of ClickTrain Claude Skills - purpose-built AI assistants that do the heavy lifting on real campaigns. You learn the craft; Claude accelerates the work.
Claude Skill
Budget Planner
Forecast and pace spend across campaigns in seconds.
Claude Skill
Tracker
Monitor performance and surface anomalies as they happen.
Claude Skill
Keyword Research
Find high-intent keywords and spot the gaps competitors miss.
Claude Skill
Campaign Architect
Draft full account and campaign structures, ready to launch.
Claude Skill
Ad Copy Writer
Generate on-brand ad variations to test at scale.
Claude Skill
CV Review
Sharpen your CV and stand out for paid-media roles.
Always learning - new and improved Skills shipped to you over time
Live schedule
Live sessions, in hours that work across time zones
Every session is taught live - show up, ask questions, get answers in the room. Slots are scheduled for attendee-friendly hours across Argentina, South Africa and the UK.
Show times for
Local time · United Kingdom (BST)
| Session | Day | United Kingdom (BST) |
|---|---|---|
PPC Max Advanced Google · with Charlotte | Tuesday | 18:00 |
Andromeda Advanced Meta · with Keith | Thursday | 18:00 |
Lead a Paid Media Team Leadership · with Andrew | Friday | 13:00 |
Launch schedule - we're starting with the two Advanced courses; Foundations and Leadership join in 2027. Sessions run ~45 minutes, held live every week of the cohort. Can't make one? Each is recorded for enrolled attendees - access is limited to 30 days to keep the material fresh.
How it works
From first call to your August cohort
01
Book a discovery call
A 30-minute chat about where you are and what you want to run.
02
Matched to a track
We place you in a Foundations or Advanced course - Meta or Google - or the Leadership track, wherever you'll get the most.
03
Join the August cohort
Reserve your seat in the first intake and meet your instructors and peers.
04
Run live, every week
Show up to live sessions, apply it to real accounts, get feedback as you go.
Tracks
Two ways in
Free, live and practitioner-led. One track gets you trained and hired. The other sharpens the leaders who run the teams.
Talent track
Any one Foundations or Advanced course
Freefor in-market talent
Funded by ClickTrain - a free Foundations or Advanced course for eligible in-market candidates looking to change roles in the next 12 months.
- ✓Any one course - Meta or Google
- ✓Live weekly sessions for the full cohort
- ✓Session recordings, 30-day access
- ✓Claude Skills included, with ongoing updates
- ✓Skills assessment & certification on graduation
Leadership track
For heads of paid & agency founders
Freeongoing, every Friday
A free, ongoing live roundtable every Friday - peer learning, hot seats and the playbooks for leading paid media teams and building agencies. Open to heads of paid and agency founders.
- ✓Live roundtable every Friday
- ✓Guest speakers from leading agencies & in-house teams
- ✓Workflows, SOPs & project-management playbooks
- ✓Curated WhatsApp group of fellow leaders
✓No commitment to enrol✓Skills assessment & certification
Both tracks are free and practitioner-led. The Talent track is fully funded by ClickTrain for eligible in-market candidates; the Leadership roundtable is open to heads of paid and agency founders.
FAQ
Questions, answered
Every session is taught live over video - there are no pre-recorded modules. You join your track's weekly session, work through real campaigns alongside the instructor, and ask questions in the room. Sessions are recorded for enrolled attendees who can't attend a given week.
Certification
Finish with a certification you can prove
Every track ends with a hands-on skills assessment. Pass it and you earn the ClickTrain Academy certification - a credential built on demonstrated ability, not just attendance.
- ✓Awarded only on a passed skills assessment
- ✓Graded on real campaign work, not multiple choice
- ✓A verifiable credential you can share on LinkedIn
First cohort · August 2026
Train with the people who run the ads
Seats in the first ClickTrain Academy cohort are limited. Book a 30-minute discovery call and we'll match you to the right track - no commitment.
Book a discovery call✓30-minute fit check, not a sales pitch✓No commitment to enrol
Testimonials
Trusted by Talent and Agencies
"We struggled for a long time to find experienced and good staff for the agency. The core issue seemed to have always been the vetting process - that they actually have the skills they claimed to have. ClickTrain eliminated this issue for us. Yes, it definitely feels 'more expensive' than hiring yourself, but the opportunity costs I wasted trying to hire myself probably are much higher by far. The process was smooth, Tyler and Andrew were very professional and friendly, and they were very patient with my needs because I did pivot on my specs and a few candidates. Apologies for that by the way! :-) When we hire again, I'll definitely be using ClickTrain!"
"ClickTrain's insights are incredibly helpful for managing campaigns, especially with their Account Listenr and Insights tool. It's been a game-changer in identifying at-risk accounts while also ensuring staff accountability. From a partnership perspective, our agency has secured a few accounts from our partnership with ClickTrain in less than 2 months. If you're looking for a reliable platform to enhance ad performance and a trustworthy agency partner, I'd highly recommend ClickTrain."
"The ClickTrain team were seamless in finding matching us with a freelancer, organising interviews and mediating the negotiations between us. This was our first time using a PPC freelancer so we were relatively in the dark about the process but they helped us all the way. Would definitely recommend."