About us: The Story Behind ClickTrain
Why we built a platform to solve the scaling flaws of a PPC agency and how it's changing the way performance teams scale.
ClickTrain started from a realisation I had, running my own PPC agency. Everyone said their biggest challenge was finding new clients, but when I looked closer, I saw the real issue was how we worked: too much stress, too little time, and too many inefficient systems.
During lockdown, we saw this pattern repeat across dozens of teams. Leaders were overworked, talent was burning out, and manual processes were limiting profitability. So, I asked a hard question:
"What if agencies could scale without adding stress?"
The answer became ClickTrain: a platform designed by PPCs for PPCs, blending automation, analytics, and talent systems to build happier, more efficient performance teams.
4/5 Agency Leaders said they consistently feel "Stressed and Overworked"
Lockdown prompted me to implement changes to my PPC Agency — reducing stress, increasing freedom, improving mental health & focusing on other interests like ClickTrain.
Something needed to change
Scaling the Right Way
Our PPC teams were scaling, but profitability wasn't keeping up. We discovered that most of our team's time went into daily budget management instead of strategy. So we restructured how we measured, capped, and allocated time across accounts.
- Repurposed 15 hours per PPC Executive
- Increased profitability by 16%
- Improved operational efficiency by 28%
These changes didn't just improve performance — they inspired the foundation for ClickTrain, a platform built to help every agency leader scale smarter, reduce stress, and regain control.
Our Roadmap to Traction
What started as an internal monitoring tool for our own SEM/PPC agency evolved into a full platform designed to help performance teams scale. Each stage: from stealth mode to beta, to the skills testing and subscription rollout has been shaped by agency feedback and real-world experience.
Andrew Bloch
Founder and ex-Agency Owner
Who I am:
I’m a former SEM agency owner turned PPC recruiter and tech builder, focused on creating solutions that help performance marketing agencies scale efficiently. I’ve always been obsessed with the future, thinking five years ahead and finding ways to turn that vision into real, measurable growth.
Before founding ClickTrain, I built Kaomi Marketing, a Cape Town–based SEM agency that managed over $30M in ad spendwith a team of 15 across Africa and Europe. We helped large marketplaces grow through a blend of PPC, SEO, and deep tech integrations that connected data and decisions seamlessly.
What makes me different is my ability to blend performance marketing expertise with code and automation. I love building systems that make smart decisions while I sleep, from machine learning signals to automated campaign management.
My mission today is simple: help enterprises spend smarter, create jobs, and unlock South Africa’s digital potential. I thrive on leading teams toward disruptive ideas and building the tech that makes them possible.
Tyler Higgins
Talent Director & In-housing Specialist
Who I am:
I joined ClickTrain as the first team member to help turn the agency efficiency framework behind our story into a platform that scales. My background in digital recruitment and PPC operations means I've seen both sides of the agency equation the stress of delivery and the difficulty of finding the right people to share the load.
Before ClickTrain, I worked across recruitment and marketing roles at Kaomi Marketing (with Andrew) and Talent Magnet, helping teams build structure around hiring, onboarding, and performance tracking. Those experiences shaped my belief that scaling an agency isn't just about getting more clients: it's about building a repeatable process that keeps people motivated and profitable.
At ClickTrain, I focus on connecting agency leaders with skills-tested specialists and refining the systems that make our talent marketplace transparent and reliable. My goal is to make hiring for PPC, Paid Social, and SEO roles as predictable as media buying itself.
Getting PPC Managers Out of the Weeds
Most PPC managers spend their days firefighting adjusting bids, fixing feeds, and managing endless ad changes. ClickTrain helps them step back from the grind. By automating the manual, surfacing insights that matter, and structuring campaigns around performance signals, we free up time for strategy, creative testing, and scale.
Before: Stuck managing tasks, little time for optimization.
After: Focused on growth, automation handles the heavy lifting.
This is what growth looks like PPC managers moving from tactical execution to strategic performance leadership.
Want a platform to grow your PPC Agency?
To hear more about how we can help you? Get in touch today!
Book a Discovery Call- Profile screening and experience review.
- Mandatory KYC and right-to-work checks before any engagement.
- Optional but recommended skills testing in specific performance marketing disciplines.
- Expert Marketplace: £199 / month + 10% success fee.
- Full-time Marketplace: £399 / month + custom success fee (partner discounts may apply).
- In-house Talent (UK brands): 20% success fee, no subscription.
- C-level Talent: 25% success fee, no subscription.
- Contractors set hourly or day rates.
- Full-time professionals set salary expectations.
- Founders or consultants may set minimum retainers.
- Expert Marketplace (£199/mo): Independent contractors and founders, up to ~20 hours per week, outside IR35, 10% success fee.
- Full-time Marketplace (£399/mo): Fixed-term or permanent hires, inside IR35, dedicated Talent Manager, partner discounts based on AgencyRank.
- Expert Marketplace: Contracts are between the client and contractor.
- Full-time Marketplace, In-house, and C-level: ClickTrain manages contracts and fees.
- Payroll (AOR / EOR): ClickTrain handles employment, payroll, tax, and compliance.
- AOR Payroll (£199 / head / mo): Fixed-term or flexible contracts in South Africa.
- EOR Payroll (£299 / head / mo): Long-term employment with full compliance, payroll, HR, and tax in South Africa.
