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ClickTrain Certification

Certify Excellence, Not Just Basics

Assessments

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2-3 hours

Search - Basic

Get hands-on with Google Ads by creating a mock account. Build and structure campaigns for residential and commercial audiences, set a target CPA, and conduct keyword research to refine your targeting. This beginner-level assessment will develop your foundational skills in campaign setup and keyword strategy.

Note: Fees apply for Freelancers + Agencies.

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2-3 hours + Basic

Search - Intermediate

Strengthen your ad copywriting skills by creating variations for client approval and setting up an A/B testing structure. Learn to explain your thought process and run tests to optimise ad performance. This intermediate assessment focuses on crafting persuasive ad copy and developing an effective testing framework.

Note: Fees apply for Freelancers + Agencies.

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1-2 hours + Intermediate

Search - Advanced

Master advanced Google Ads techniques by creating a DSA campaign and reporting on search terms. Set up a page feed with labels, create monthly reporting, and optimise using detailed performance insights. This advanced assessment is designed for those ready to tackle complex reporting and automation within Google Ads.

Note: Fees apply for Freelancers + Agencies.

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3-4 hours

Shopping - Basic

Start with a mock account and create a Standard Shopping Campaign focused on men’s fleeces in the UK. This beginner-level assessment is ideal for those looking to get familiar with Shopping Ads and product-based targeting in Google Ads.

Note: Fees apply for Freelancers + Agencies.

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2-3 hours + Basic

Shopping - Intermediate

Develop an advanced Shopping campaign strategy by building a PMax campaign with multiple asset groups and a branded Shopping campaign focused on men’s fleeces. This assessment emphasizes audience segmentation and brand-focused keyword targeting.

Note: Fees apply for Freelancers + Agencies.

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1-2 hours + Intermediate

Shopping - Advanced

Create a Dynamic Remarketing campaign targeting previous visitors to maximize re-engagement with product pages. This advanced assessment requires experience in remarketing and targeting techniques within Shopping Ads.

Note: Fees apply for Freelancers + Agencies.

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2-3 hours

Analytics - Basic

Get started with GTM and GA4 by setting up basic events like add-to-cart, checkout, and contract enquiry. This beginner-level assessment introduces foundational skills in event tracking and analytics setup for e-commerce.

Note: Fees apply for Freelancers + Agencies.

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2-3 hours + Basic

Analytics - Intermediate

Expand your analytics capabilities by implementing GA4 and Meta Ads tags for dynamic remarketing and event tracking. This intermediate assessment will enhance your skills in cross-platform tagging and remarketing setup.

Note: Fees apply for Freelancers + Agencies.

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3-5 hours + Intermediate

Analytics - Advanced

Implement advanced analytics with EU consent tags and build a BigQuery logger to track consent rates. This advanced-level assessment is tailored for those ready to work with consent compliance and data logging.

Note: Fees apply for Freelancers + Agencies.

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3-4 hours

Paid Social - Basic

Create a Mock Meta Ads Account and build Traffic campaigns for a men's fleece collection. Target UK users with broad outdoor interests, create multiple ad sets with audience variations, and design carousel ads showcasing different products.

Note: Fees apply for Freelancers + Agencies.

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2-3 hours + Basic

Paid Social - Intermediate

Build Conversion campaigns optimized for 'Add to Cart' with four unique audience segments. Create lead form ad variants and branded prospecting campaigns with brand safety measures. Present mock client reports showing performance analysis.

Note: Fees apply for Freelancers + Agencies.

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3-4 hours + Intermediate

Paid Social - Advanced

Master Dynamic Product Ads (DPA) for remarketing with catalogue integration. Set up Commerce Manager, implement pixel tracking, configure ROAS targets, and demonstrate advanced event tracking with Meta Pixel Helper validation.

Note: Fees apply for Freelancers + Agencies.

Preparation Courses

Google Ads Masterclass

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Miles & Bob

Get up to speed with the latest Google Ads strategies & tactics that work.

Price: Membership

God Tier Framework

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Ed Leake

Inside the God Tier Framework you will find checklists, SOPs, cheat sheets and guides for everything.

Price: $499

Ultimate 2024 Google Ads Training

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Isaac Rudansky

My complete Google Ads crash course is going to show you the exact skills and techniques you need.

Price: £69.99

Server-side Tagging In GTM

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Simo Ahava

The course will teach you everything you need to know about this tagging paradigm.

Price: €599

Performance Max Impact

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Dennis Moons

The course guides you from understanding the basics of Performance Max campaigns to advanced optimization techniques.

Price: $199

Performance Max Mastery

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Miles & Bob

Learn how to launch, optimise & scale Performance Max campaigns.

Price: Membership

Query GA4 Data In BigQuery

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Simo Ahava

Query GA4 Data In Google BigQuery is a comprehensive zero-to-hero course designed to teach you everything you need to know about raw data access, query, and analysis.

Price: €599

Web Browsers And Tracking Protections

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Simo Ahava

Learn about web browsers, tracking protections, and how the world of technical marketing is changing.

Price: €299

Conversion Tracking Mastery

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Miles & Bob

Conversion Tracking Mastery is a complete course to help PPC Experts measure more high-quality data in Google Ads.

Price: Membership
about us

OUR MISSION

Empower Performance Marketing Teams

with the right talent & cutting-edge tools.

Our integrated approach:

- Certifying PPC specialists with hands-on, in-depth evaluations
- Matching based on specialised industry knowledge
- Monitoring API changes for continuous talent improvement
Still got questions?
Get ready for a new way to manage PPC Talent
How are PPC specialists on ClickTrain certified?
Specialists undergo a comprehensive evaluation, including:
  • Screening and skills self-assessment.
  • KYC and right-to-work checks.
  • Advanced skills testing in specific areas.
We also equip customers with PPCListenr to monitor talent, ensuring ongoing quality control. This continuous evaluation ensures only the highest standards of professionalism on the platform.
How much does a specialist charge?
Pricing varies and is set by each PPC Specialist based on their experience, expertise, and industry focus. Rates and minimum retainers vary, allowing you to choose a professional that aligns with your budget and needs. Specialists may have different experience levels and skills, which directly influence their rates.
How much does it cost to join as talent?
Joining our platform as a Freelancer or Employee is free with a restricted profile. We offer additional value for agencies and agency leaders. Paid plans are available through various pricing structures for those who wish to access enhanced features and services. Sign up to learn more about our vetting requirements and optional plans.
What rates can you ask for once on the platform?
  • Freelancers: Set hourly rates.
  • Full-time professionals: Set annual salary expectations.
  • Agencies: Set minimum retainers.
This allows businesses to match your profile with their budget and project requirements.
How does ClickTrain make money?
ClickTrain earns revenue through a combination of subscription plans, service fees, and commissions. We offer subscription packages for individuals and agencies to access new opportunites, insights, and managed hiring support. Additionally, we charge service fees on direct hiring engagements and earn commissions on direct matches when hired through our platform. We also provide premium add-ons like skills assessments for a fee. This diversified model allows us to support businesses in finding top PPC talent while maintaining a sustainable operation.
What are the differences in the verification of talent?
Talent joins and starts as unverified before taking a job all talent has completed our mandatory verification (KYC and background checks). Talent can undertake Advanced Assessments, which include specific skills assessments. Clients can view each candidate's skill grades on their profile. Advanced-assessed talent has demonstrated skills through rigorous testing, making them a reliable choice for more complex or specialised projects. They are more likely to meet your project's technical needs, often leading to faster hiring decisions due to their proven capabilities.
What are the benefits for talent in completing skills assessments process?
Completing a Skills Assessment increases your visibility to businesses looking for verified professionals. Assessed talent often gets hired faster and has a better chance of securing higher-paying projects because clients trust verified skills. This distinction highlights your expertise and builds credibility on the platform.
How does a 'Full-time Hire' work?
A 'Full-time Hire' is handled by our enterprise offering which allows you to specify your project requirements, including budget, skillset, and industry. We treat every full-time hire as an enterprise deal, meaning only skills-assessed candidates can apply. To enhance the scope of your talent search, we recommend skills assessments, which we can pre-allocate to candidates who meet rigorous vetting criteria. This approach saves you time and ensures you connect with highly qualified specialists who have been thoroughly assessed.
How does ClickTrain ensure the quality of talent beyond verification?
Beyond the initial verification process, ClickTrain uses tools like PPC Listenr to monitor talent's ongoing performance. We also gather feedback from clients and conduct periodic reviews to ensure the professionals on our platform continue to meet high standards. This ongoing quality control ensures you connect with the best talent for your project.
How does ClickTrain actively maintain certification to ensure my talent is doing what they have committed to?
Read more about how we monitor accounts through Listenr.
What happens if I want to change my PPC Specialist after starting a project?
Contact our support team if the specialist you hired is not the right fit. We will help you find a new candidate who better aligns with your needs. Our priority is ensuring a seamless partnership with the right talent.
Can I upgrade my subscription plan if my needs increase?
Yes, you can upgrade your subscription at any time. Contact our support team, and we will help you access additional features that align with your business needs.
How do billing and contract handling work for freelancer specialists?
For all direct engagements, contracts and agreements are handled between the specialist and the customer, and terms negotiated directly. For enterprise deals, ClickTrain manages the contracts and payments, ensuring a streamlined and professional process. If needed, our support team is available to assist with best practices or provide resources like contract templates.
How do billing and contract handling work for full-time specialists?
For all full-time engagements, ClickTrain handles contracts and agreements on our enterprise offering to ensure a streamlined and efficient recruitment process. We manage all aspects of billing and payments, providing peace of mind for both the specialist and the client. Our enterprise-level service includes comprehensive support, such as setting up cross-border hiring agreements, managing payroll if needed, and ensuring adherence to industry standards.
Am I eligible for a refund if I don't receive any inbound leads on the platform?
If you are on a paid subscription and haven't received confirmed bookings or viable leads, please note that refunds are unavailable. Our certification process provides credibility that extends far beyond this platform, enhancing your professional standing and opportunities across the industry. This policy ensures that the value of your certification supports long-term career growth and recognition, regardless of immediate new business.
What is included in the Free Plan?
A Free Profile is designed for Freelancers and Employees. It includes showcasing your availability and skills, improving your profile ranking, and matching to private opportunities. However, the Free Profiles are restricted and do not include additional features like public inbound leads and added-value services.
What is ClickTrain Listenr, and how does it work?
Listenr is a tool included in ClickTrain's plans to help monitor your Google Ads account. It provides essential monitoring to track changes and ensure campaigns are running smoothly. This helps ensure that you or the PPC talent you hire is delivering on their commitments.
What is the added value of skills assessments, and how does it benefit me?
The skills assessments are personalized to evaluate a PPC professional's expertise in specific areas. These assessments, are available individually and included across the packages. Testing and verifying your skills improves your profile ranking on ClickTrain, making it easier for clients to identify you as a qualified expert. It also builds trust with potential clients, increasing your hiring chances.
Testimonials
Hear what others are saying about us
"Lovely team at Click Train who help facilitate relationships with freelance clients. I have gained a new monthly retainer client through them and the whole process has been plain sailing. The skills testing they offer (while it requires a lot of time to undertake) is a great way to validate your knowledge so they can confidently put you in front of clients. Overall really happy with the service and team."
Caitlin Anderson
Freelancer
5.0
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"ClickTrain's insights are incredibly helpful for managing campaigns, especially with their Account Listenr and Insights tool. It's been a game-changer in identifying at-risk accounts while also ensuring staff accountability. From a partnership perspective, our agency has secured a few accounts from our partnership with Clicktrain in less than 2 months. If you're looking for a reliable platform to enhance ad performance and a trustworthy agency partner, I'd highly recommend ClickTrain."
Will King
Founder - Get Moving
5.0
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"The ClickTrain team were seamless in finding matching us with a freelancer, organising interviews and mediating the negotiations between us. This was our first time using a PPC freelancer so we were relatively in the dark about the process but they helped us all the way. Would definitely recommend."
Tom Green
Founder - Verticode
5.0
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"Joining the ClickTrain PPC Talent platform helped me secure the perfect PPC position, and I cannot thank them enough. Everything from onboarding to landing a job with a company that needs your skills is smooth and straightforward. In less than 3 months, they guided me to the perfect PPC role that required my level of expertise and experience. Thank you ClickTrain!"
Slindo Ngubane
Freelancer
5.0
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"ClickTrain matched me with a a perfect client, and were very helpful and hands-on during the lead up to working with them. I strongly recommend ClickTrain to all PPC / performance marketing professionals!"
Chris Johnson
Founder - Harmonic Edge
5.0
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"My time working with ClickTrain had been seamless. From the onboarding to ongoing support. Andrew always finds the time to help with troubleshooting and brainstorming, making it feel like an extension to the team rather than the middleman. My experience has made me positive that there is still much more to come based on the work ethic and the added value!."
Nikita Bramwell
Founder - Bramdt Marketing
5.0
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"Excellent platform and great support. Highly recommend it."
Andy Mills
Head of PPC - Pixated
5.0
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"ClickTrain provided exceptional service by matching key palyers to our project needs. Their team are highly supportive, making the entire process seamless and efficient."
Justin Thomas
Owner - CRKLR
5.0
"Helped me build my client base and introduce me to businesses who needed my expertise. A seamless process!"
Chris Nightingale
Director - Can-Do Digital Marketing Ltd
5.0
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"Historically the team was skilled in SEO and wanted to growth their PPC Capabilities. ClickTrain helped with internal restructuring to cater for a broader PPC offering the goal was to create an integrated approach between SEO and PPC offerings."
Hannah Thrope
Managing Director - Verkeer
5.0
"Andrew (Founder of ClickTrain) knows more about Paid, AI and Technology in this industry than almost anyone else I ve met in the last decade."
Chris Simmance
The Agency Coach - The OMG Center
5.0
"ClickTrain matched us to the right Freelancer and worked with in our budget restraints. As an early stage startup this was crucial to our context."
Chris Ansara
Founder & CEO - Docstribute
5.0
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