Paid search expert turned well-rounded performance media specialist. Five years dedicated to mastering paid social and programmatic media buying. Passionate about crafting marketing personas, leveraging platform technology, and setting up accounts for peak performance.

An MBA graduate specialising in customer behaviour research and analysis. Currently obsessed with digital consumer research, including customer journeys, user interactions, media platform analysis, online behaviour and content consumption. Experienced in traditional market research, covering customer experience, customer satisfaction, brand studies and return on marketing investment studies.

An experienced Paid Search Account Manager. Proficient in Google Ads, Microsoft Ads, SA360, and Google Analytics. Skilled in managing global teams, client communication, reporting, and optimizations. Previous roles involved leading PPC initiatives, demonstrating strong management, reporting, and communication skills. Holds an MSc in Investment Management and a BSc in Economics. Additional skills include SQL, Python, and multiple certifications in digital advertising. Fluent in English and Shona, with interests in traveling, dancing, and reading Korean comics.

A driven Digital Acquisition Marketing manager with over eight years of full-time agency and in-house experience across various B2C & B2B clients. Offers an extensive background in all aspects of marketing, particularly across PPC, SEO, Affiliates, Display and Social Media platforms. Fully certified across key online advertising sites and a strategic digital thinker - passionate about developing companies’ online presence through channel exposure and data excellence.

I started working straight out of high school and have filled many job roles across different job sectors, from legal to FMCG, which led me to a prosperous career in Paid Search through an internship program. Originally specialising in Google Ads, I have learned multiple platforms and understood cross channel principles and platforms, such as CRO and SEO, that allow me to have a holistic overview of digital marketing.