Scale your PPC Agency
Strategic Insights & Resource Monitoring
Real-World Applications
Address Key Business Challenges
Staff Training
Monitor Junior PPC and identify skills gaps and areas that need training.
Client Resourcing
Ensure your PPC team's time is spread effectively across their portfolio of clients.
Agency M&A
Evaluate the effectiveness of an Agency and influence the multiplier used in an M&A scenario.
Client Pitches
Audit potential new clients and gauge their recent efforts in managing their ads accounts.
Key Features
A PPC resource monitoring tool to help identify resourcing blind spots and support the effectiveness of your PPC management.
Predictive Hours
Account Hours
Listening to API changes, our smart Algo predicts how much time is spent on each account.
Interactions
Learn about each change made in your Ad account, gaining an understanding of your team, Google, and any 3rd Party solutions that are making changes in your account.
Account Activity
Investigate how often changes are made per account and ensure adequate activity is happening.
Session Breakdown
Time spent on Tasks
See how much time your team spends on each activity and task.
Staff Activity
See the pattern of how regularly specific tasks are completed to identify areas of training or possible automation opportunities.
Commentary
Get a summary of a group of changes and view an opinion on what a group of changes could likely be used to achieve.
Reporting
Resource Management
Allocate a set number of hours to each Account and pace towards usage of those hours.
Neglected Accounts
Identify neglected accounts under your management to ensure that resources actively manage each account.
Neglected Sectors
Identify neglected sectors on your accounts, and learn if things like Ad Copy haven't been updated regularly or if budget management is being neglected.
How does the algorithm work?
Manual Assessments + API Activity + Customer Reviews = Rankings
Verified Agency Listing
ButterFish Agency
Google Partner: Premier
250 Reviews
60 Windsor Avenue London, United Kingdom
ButterFish at the forefront of digital advertising innovation, empowering brands with a new generation of certified PPC specialists. As pioneers in digital marketing, our team goes beyond traditional certifications to deliver industry-specific expertise that elevates campaigns to new heights. Whether you need a cutting-edge PPC strategist, an insightful marketing analyst, or a creative content architect.
Platforms
Industries
Tools
Monitored by ClickTrainSample Data – Connect to Verify
| Key Agency Insights | |
|---|---|
| Activity Score | Intensely Active |
| Ad Spend Visibility | +$600K annually |
| Active Specialists | 5 5 verified specialists |
| Passed Skills Assessments | 4 4 passed assessments |
PPCListenr
Real-time Insights
By monitoring recent activity in your Google Ads account, we can ensure our algorithm is updated with current data.
Choose Your Marketplace Subscription
Think Strava for Performance Agencies
AgencyRank Lite
Best for benchmarking your agency
| Unlimited accounts | |
| Founder profile | |
| Data anonymised | |
| Ad Spend Visibility Report* | |
| Industries Report* | |
| Country Report* | |
| Channels Report* |
Free
*Restricted public visibility
Connect via Google Ads API
OR
Great Value
AgencyRank Pro
Best for attracting new clients
| Everything in Lite | |
| Full Public Agency profile | |
| Rank in Gen AI Search | |
| 100% Public visibility |
£299
Monthly subscription
Connect via Google Ads API or Google Ads Scripts
Still got questions?
An innovative way to manage Performance Marketing Talent
How are PPC specialists on ClickTrain verified?
All talent on ClickTrain goes through a multi-layer verification process, including:
- Profile screening and experience review.
- Mandatory KYC and right-to-work checks before any engagement.
- Optional but recommended skills testing in specific performance marketing disciplines.
What does it cost to hire talent on ClickTrain?
- Expert Marketplace: £199 / month + 10% success fee.
- Full-time Marketplace: £399 / month + custom success fee (partner discounts may apply).
- In-house Talent (UK brands): 20% success fee, no subscription.
- C-level Talent: 25% success fee, no subscription.
How much does a PPC specialist charge?
Talent set their own pricing based on experience and role type:
- Contractors set hourly or day rates.
- Full-time professionals set salary expectations.
- Founders or consultants may set minimum retainers.
Is it free to join ClickTrain as talent?
Yes. Freelancers and employees can join for free with a restricted profile. Paid verification and visibility features are unlocked when agencies or partners engage, not upfront.
What are the benefits of completing skills assessments?
Skills-tested talent ranks higher in matching, gets shortlisted faster, is eligible for Full-time Marketplace and enterprise roles, and can command stronger rates due to verified credibility. For clients, this reduces hiring risk and speeds up decisions.
What's the difference between Expert Marketplace and Full-time Marketplace?
- Expert Marketplace (£199/mo): Independent contractors and founders, up to ~20 hours per week, outside IR35, 10% success fee.
- Full-time Marketplace (£399/mo): Fixed-term or permanent hires, inside IR35, dedicated Talent Manager, partner discounts based on AgencyRank.
How does ClickTrain ensure quality after hiring?
Beyond verification, ClickTrain supports ongoing quality through PPC Listenr monitoring, client feedback loops, talent performance reviews, and partner oversight for full-time and payroll hires. This ensures talent continues to deliver what was agreed.
What if I need to replace a specialist?
If a hire isn't the right fit, we support a replacement search. Replacement terms apply for in-house and executive roles, and Marketplace subscriptions remain active during the search. Our priority is successful, long-term matches.
How do contracts and billing work?
- Expert Marketplace: Contracts are between the client and contractor.
- Full-time Marketplace, In-house, and C-level: ClickTrain manages contracts and fees.
- Payroll (AOR / EOR): ClickTrain handles employment, payroll, tax, and compliance.
What are AOR and EOR Payroll services?
- AOR Payroll (£199 / head / mo): Fixed-term or flexible contracts in South Africa.
- EOR Payroll (£299 / head / mo): Long-term employment with full compliance, payroll, HR, and tax in South Africa.
What is ClickTrain Listenr?
PPC Listenr is an account-monitoring tool that tracks key Google Ads changes, flags risks, and adds accountability for hired talent. It's included with Marketplace plans and Partner subscriptions.
How does ClickTrain make money?
ClickTrain earns revenue through Marketplace subscriptions, success fees on hires, payroll management fees, and partner or training subscriptions. This keeps incentives aligned — we only win when hiring works.
Can I upgrade or change my plan later?
Yes. You can move between Marketplace plans or add Payroll, Listenr, or Partner services as your hiring needs evolve.
What is AgencyRank?
AgencyRank is ClickTrain's internal scoring system that evaluates agencies based on account activity, accounts per specialist, sentiment, and overall marketplace signals. A higher AgencyRank can unlock partner benefits such as reduced success fees, priority access to top talent, faster shortlisting, and preferential rates on the Full Marketplace plans.
Who sets the rates for talent on ClickTrain?
Talent sets their own rates on ClickTrain. Contractors choose their hourly or day rates, while full-time professionals set their salary expectations. ClickTrain does not dictate pricing — instead, we focus on verification, skills testing, and matching so businesses can make informed hiring decisions based on value, not guesswork.
Testimonials
Hear what others are saying about us
"Lovely team at Click Train who help facilitate relationships with freelance clients. I have gained a new monthly retainer client through them and the whole process has been plain sailing. The skills testing they offer (while it requires a lot of time to undertake) is a great way to validate your knowledge so they can confidently put you in front of clients. Overall really happy with the service and team."
Caitlin Anderson
Freelancer
"ClickTrain's insights are incredibly helpful for managing campaigns, especially with their Account Listenr and Insights tool. It's been a game-changer in identifying at-risk accounts while also ensuring staff accountability. From a partnership perspective, our agency has secured a few accounts from our partnership with Clicktrain in less than 2 months. If you're looking for a reliable platform to enhance ad performance and a trustworthy agency partner, I'd highly recommend ClickTrain."
Will King
Founder - Get Moving
"The ClickTrain team were seamless in finding matching us with a freelancer, organising interviews and mediating the negotiations between us. This was our first time using a PPC freelancer so we were relatively in the dark about the process but they helped us all the way. Would definitely recommend."
Tom Green
Founder - Verticode
"Joining the ClickTrain PPC Talent platform helped me secure the perfect PPC position, and I cannot thank them enough. Everything from onboarding to landing a job with a company that needs your skills is smooth and straightforward. In less than 3 months, they guided me to the perfect PPC role that required my level of expertise and experience. Thank you ClickTrain!"
Slindo Ngubane
Freelancer
"ClickTrain matched me with a a perfect client, and were very helpful and hands-on during the lead up to working with them. I strongly recommend ClickTrain to all PPC / performance marketing professionals!"
Chris Johnson
Founder - Harmonic Edge
"My time working with ClickTrain had been seamless. From the onboarding to ongoing support. Andrew always finds the time to help with troubleshooting and brainstorming, making it feel like an extension to the team rather than the middleman. My experience has made me positive that there is still much more to come based on the work ethic and the added value!."
Nikita Bramwell
Founder - Bramdt Marketing
"Excellent platform and great support. Highly recommend it."
Andy Mills
Head of PPC - Pixated
"ClickTrain provided exceptional service by matching key palyers to our project needs. Their team are highly supportive, making the entire process seamless and efficient."
Justin Thomas
Owner - CRKLR
"Helped me build my client base and introduce me to businesses who needed my expertise. A seamless process!"
Chris Nightingale
Director - Can-Do Digital Marketing Ltd
"Historically the team was skilled in SEO and wanted to growth their PPC Capabilities. ClickTrain helped with internal restructuring to cater for a broader PPC offering the goal was to create an integrated approach between SEO and PPC offerings."
Hannah Thrope
Managing Director - Verkeer
"Andrew (Founder of ClickTrain) knows more about Paid, AI and Technology in this industry than almost anyone else I ve met in the last decade."
Chris Simmance
The Agency Coach - The OMG Center
"ClickTrain matched us to the right Freelancer and worked with in our budget restraints. As an early stage startup this was crucial to our context."
Chris Ansara
Founder & CEO - Docstribute
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