Looking to run Performance Max campaigns on Google Ads? Be aware of the complexities and limited control and insights. Find out how to navigate these challenges in our latest article
Unlocking the Benefits of PPC AI Software
Unlock the potential of PPC AI Software and utilise powerful machine learning to maximize ROI and reduce CPC.
Getting Started With PPC Management : Small Business Benefits
Pay-per-click (PPC) marketing is the process of using paid advertising to drive traffic to your website. PPC is a great way for small business owners to get their name out there, build brand awareness, and generate leads. When it comes to PPC management, small businesses often find that there’s a little too much to learn too quickly. However, paid ads …
Why Conduct an Ad Evaluation in PPC Marketing
Accurate ad evaluation helps you streamline your PPC efforts, maximise your budget and get more from what you spend on ads.
5 Ways to Lower Your CPC for Google Ads
There are several things that you can do to lower your cost per click (CPC) to make sure that your ads don’t get bumped off the first page.
Why Should Your SEO and PPC Teams Work Together?
PPC and SEO are two sides of the same coin. Here’s why and how they should work together for an effective digital marketing strategy.
How to Ace the Google Ads Quality Score Formula
Find out what the Google Ads quality score is and how advertisers can achieve a perfect 10 for every PPC campaign.
Beginner’s Guide: How to Do PPC Marketing Like a Pro
As the digital landscape continues to evolve, more and more companies are looking to specialists who can tailor a marketing strategy that reaches a targeted audience – without exceeding budgets. PPC marketing meets this need. It’s a scalable online marketing model that provides a cost-effective solution for businesses of all sizes. But it can only be effective if it’s done …
PPC Experts: How Much Does It Cost to Hire a Marketing Agency?
If you’re looking to optimise your marketing strategy, a digital marketing campaign is a priority for reaching the modern consumer. And an important feature of your digital marketing solution lies in using PPC experts. Alongside the expansive reach PPC advertising provides companies, they also get what they pay for. Here’s a high-level look at PPC marketing and what costs are …
A Beginner’s Guide to Google Ad Auctions
If you’re using AdWords to drive traffic to your website, you may have wondered how exactly the Google ad auctions work – how are ads ranked, what’s an ad rank, and how do the cost-per-click prices work? If so, you’ve come to the right place. The following article explains how Google Ad Auctions works from start to finish and will …