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Getting Started With PPC Management : Small Business Benefits

Pay-per-click (PPC) marketing is the process of using paid advertising to drive traffic to your website. PPC is a great way for small business owners to get their name out there, build brand awareness, and generate leads.  When it comes to PPC management, small businesses often find that there’s a little too much to learn too quickly. However, paid ads …

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Beginner’s Guide: How to Do PPC Marketing Like a Pro

As the digital landscape continues to evolve, more and more companies are looking to specialists who can tailor a marketing strategy that reaches a targeted audience – without exceeding budgets. PPC marketing meets this need.  It’s a scalable online marketing model that provides a cost-effective solution for businesses of all sizes. But it can only be effective if it’s done …

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PPC Experts: How Much Does It Cost to Hire a Marketing Agency?

If you’re looking to optimise your marketing strategy, a digital marketing campaign is a priority for reaching the modern consumer. And an important feature of your digital marketing solution lies in using PPC experts. Alongside the expansive reach PPC advertising provides companies, they also get what they pay for.  Here’s a high-level look at PPC marketing and what costs are …

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A Beginner’s Guide to Google Ad Auctions

If you’re using AdWords to drive traffic to your website, you may have wondered how exactly the Google ad auctions work – how are ads ranked, what’s an ad rank, and how do the cost-per-click prices work?  If so, you’ve come to the right place.  The following article explains how Google Ad Auctions works from start to finish and will …