Social media has changed the way that businesses communicate with their customers. How will the right social media executive benefit you?
Customer Observation: The Golden Trend for Market Research
The information you gather from customer observation can then be used to improve not just one aspect of your business but multiple elements.
Why Should Your SEO and PPC Teams Work Together?
PPC and SEO are two sides of the same coin. Here’s why and how they should work together for an effective digital marketing strategy.
5 Critical Soft Skills for an Effective Digital Marketing Team
Whether you’re taking a critical look at your own digital marketing team or you’re choosing an agency to work with, you’ll no doubt be scouting for those elusive soft skills; intangible interpersonal skills and personality traits that dictate how effectively a person performs in their role. What really makes a great marketing team? In order to be effective, a marketing …
Marketing Product Management vs. Product Marketing: What’s the Difference?
The shift in digital marketing trends has seen a keen focus on consumer-centric marketing product management. Let’s take a closer look.
Exciting Email Marketing Trends: Interactive Emails
Here’s what you need to know about impactful email marketing trends and how they can be used to drive your business.
You Can Align Sales and Marketing for Increased Revenue
How can you align sales and marketing, essential functions that seek to attract new customers, build relations and then boost profits?
What is PPC in Marketing? How Does it Fit Into Your Business Growth Strategy?
What is PPC in marketing? How does it work with your existing systems? Is it necessary in the world of business today? Let’s find out.