ClickTrain launches the second product of its platform, ClickTrain Search, the publicly accessible tool that measures and benchmarks agencies on behalf of brands. ClickTrain’s AI is an AdTech optimisation tool that marketing agencies or brands use to improve their Google Ads accounts using account-specific modules. To enhance an agency’s public profile, one must link their Google Ads account to (at least) the …
What Do Top eCommerce Agencies Do Differently?
For brands to get any real traction with audiences today, it’s time to shift away from a solely traditional-media-focused marketing campaign to an eCommerce strategy. This not only exposes your company to a whole new target audience; it gives you the chance to expand your global footprint if so desired. But to actually enjoy the many benefits of this form …
A Beginner’s Guide to Google Ad Auctions
If you’re using AdWords to drive traffic to your website, you may have wondered how exactly the Google ad auctions work – how are ads ranked, what’s an ad rank, and how do the cost-per-click prices work? If so, you’ve come to the right place. The following article explains how Google Ad Auctions works from start to finish and will …