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Beginner’s Guide: How to Do PPC Marketing Like a Pro

As the digital landscape continues to evolve, more and more companies are looking to specialists who can tailor a marketing strategy that reaches a targeted audience – without exceeding budgets. PPC marketing meets this need.  It’s a scalable online marketing model that provides a cost-effective solution for businesses of all sizes. But it can only be effective if it’s done …

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A Beginner’s Guide to Google Ad Auctions

If you’re using AdWords to drive traffic to your website, you may have wondered how exactly the Google ad auctions work – how are ads ranked, what’s an ad rank, and how do the cost-per-click prices work?  If so, you’ve come to the right place.  The following article explains how Google Ad Auctions works from start to finish and will …