Whether you’re taking a critical look at your own digital marketing team or you’re choosing an agency to work with, you’ll no doubt be scouting for those elusive soft skills; intangible interpersonal skills and personality traits that dictate how effectively a person performs in their role. What really makes a great marketing team? In order to be effective, a marketing …
Marketing Product Management vs. Product Marketing: What’s the Difference?
The shift in digital marketing trends has seen a keen focus on consumer-centric marketing product management. Let’s take a closer look.
Essential Marketing Project Management Skills
Do you need a leader to create and manage your digital marketing campaign? These are the project management skills you’re looking for.
Defining the Roles Within Your Marketing Team
Every business needs a winning marketing team. Find out why marketing team structure merits careful consideration.