Hashing first-party data is an important step to protect user privacy when uploading data to Google Customer Match. Here’s a step-by-step guide on how to hash first-party data inside Microsoft Excel and get ready to upload it to Google Customer Match. Here is the link to the Google Official Template Step 1: Prepare Your First-Party Data Before you begin hashing …
Maximising Ad Performance with Google’s Performance Max – A Solution with Potential Problems
Looking to run Performance Max campaigns on Google Ads? Be aware of the complexities and limited control and insights. Find out how to navigate these challenges in our latest article
A Comprehensive Guide to Understanding the Customer Journey Funnel
Discover how to guide your customers from awareness to advocacy with the comprehensive guide to the customer journey funnel. Learn how to strategically use PPC advertising to target your customers at every stage of the funnel and increase brand awareness, drive conversions, and grow your business. Read now!
Unlocking the Benefits of PPC AI Software
Unlock the potential of PPC AI Software and utilise powerful machine learning to maximize ROI and reduce CPC.
Digital Marketers and AI: Friend or Foe?
Digital marketers and AI may be doing the same job, but in very different ways. Here’s how AI enhances the human element in digital.
How Can AI In Digital Advertising Help You Maximise Business Results?
AI in digital advertising can take on many different forms, and the outcomes can lead to invigorating results for brands.
What to Look For in a Top Marketing Agency in Your City
If you are looking for a digital marketing agency to help promote your business, it is important to hire one that can provide you with the services that you need. Here are some things that should be considered when hiring a top marketing agency in your city: Testimonials and A Solid Reputation Testimonials are your first stop when you’re looking …
Getting Started With PPC Management : Small Business Benefits
Pay-per-click (PPC) marketing is the process of using paid advertising to drive traffic to your website. PPC is a great way for small business owners to get their name out there, build brand awareness, and generate leads. When it comes to PPC management, small businesses often find that there’s a little too much to learn too quickly. However, paid ads …
Why Conduct an Ad Evaluation in PPC Marketing
Accurate ad evaluation helps you streamline your PPC efforts, maximise your budget and get more from what you spend on ads.
5 Ways to Lower Your CPC for Google Ads
There are several things that you can do to lower your cost per click (CPC) to make sure that your ads don’t get bumped off the first page.