Whether you’re taking a critical look at your own digital marketing team or you’re choosing an agency to work with, you’ll no doubt be scouting for those elusive soft skills; intangible interpersonal skills and personality traits that dictate how effectively a person performs in their role. What really makes a great marketing team? In order to be effective, a marketing …
How to Ace the Google Ads Quality Score Formula
Find out what the Google Ads quality score is and how advertisers can achieve a perfect 10 for every PPC campaign.
3 Tips to Find Low Competition Keywords for PPC Success
How can you find low competition keywords to give you the best ROI on your PPC campaigns? Here’s a short guide to get you started.
ClickTrain Search Launches
ClickTrain launches the second product of its platform, ClickTrain Search, the publicly accessible tool that measures and benchmarks agencies on behalf of brands. ClickTrain’s AI is an AdTech optimisation tool that marketing agencies or brands use to improve their Google Ads accounts using account-specific modules. To enhance an agency’s public profile, one must link their Google Ads account to (at least) the …
Marketing Product Management vs. Product Marketing: What’s the Difference?
The shift in digital marketing trends has seen a keen focus on consumer-centric marketing product management. Let’s take a closer look.
Applying Google Content Quality Score to Your Landing Pages
Excellent content improves your Google content quality score which attracts more customers to your site and boost your Google ads.
Exciting Email Marketing Trends: Interactive Emails
Here’s what you need to know about impactful email marketing trends and how they can be used to drive your business.
You Can Align Sales and Marketing for Increased Revenue
How can you align sales and marketing, essential functions that seek to attract new customers, build relations and then boost profits?
Essential Marketing Project Management Skills
Do you need a leader to create and manage your digital marketing campaign? These are the project management skills you’re looking for.
Defining the Roles Within Your Marketing Team
Every business needs a winning marketing team. Find out why marketing team structure merits careful consideration.
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